RTL (German TV channel)
German television network
Television channel
 | |
| Country | Germany |
|---|---|
| Broadcast area | National Also distributed in: Austria Switzerland France Italy Belgium Luxembourg Liechtenstein Netherlands Turkey Poland Romania Hungary Israel Denmark |
| Headquarters | Cologne, Germany |
| Programming | |
| Language(s) | German |
| Picture format | 2160p UHDTV (downscaled to 1080i and 576i for the HDTV and SDTV feeds respectively) |
| Ownership | |
| Owner | RTL Group |
| Parent | RTL Deutschland |
| Sister channels | VOX n-tv Super RTL RTL Zwei Nitro RTLup VOXup RTL Crime RTL Living RTL Passion GEO Television |
| History | |
| Launched | 2 January 1984; 40 years ago (1984-01-02) |
| Former names | RTL plus (1984–1992) RTL Television (1992–2004) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel numbers vary |
| Streaming media | |
| Ziggo GO (Netherlands) | ZiggoGO.tv |
| RTL LIVE | RTL RTL Up RTL Crime RTL Passion RTL Living |
RTL (from Radio Télévision Luxembourg), formerly RTL plus and RTL Television, is a German-language free-to-air television channel owned by RTL Deutschland, headquartered in Cologne. Founded as an offshoot of the German-language radio programme Radio Luxemburg, RTL is considered a full-service broadcaster under the Medienstaatsvertrag (Interstate Media Treaty) and is the largest private television network in Germany. As of August 2010, RTL employs some 500 permanent staff, having outsourced its news and technical departments.
In September 2021, Mediengruppe RTL Deutschland (RTL Germany Media Group) was renamed RTL Deutschland. As part of the rebrand, both the group and the channel received new logos and branding.
History
RTL plus was famous in its early years for showing low-budget films and American programmes. In 1988, it was the second most-viewed channel in Germany.[1]
After reunification in 1990, broadcasting was extended to the entire country. RTL moved to Cologne and received the right to broadcast on free-to-air frequencies. That same year, RTL acquired the first-run rights to the German Football First Division. Deals with Cannon and Universal Studios finally provided more high-profile films for the channel. In 2012, RTL made a deal with Walt Disney Studios Motion Pictures to air films from its media library until 2016, when it switched to Universal, as Disney Channel was relaunched as a free-to-air channel competing with RTL.[2]
In July 2015, the channel introduced the slogan Wilkommen zuhause (Welcome home) to complement Mein RTL, and launched its biggest advertising campaign in 20 years. This tagline (as Wilkommen zu Hause, with a space between zu and Hause) was earlier used in the early 2000s.
On 1 September 2017, RTL flattened its logo, with brighter shades of the three colours. The slogan continues to be Wilkommen Zuhause, through Mein RTL would be used in rare cases. Another sister channel, n-tv was rebranded on the same day.
As part of a comprehensive restructuring within Mediengruppe RTL Deutschland, RTL unveiled a new identity, a new, multi-colourful logo and a new graphics package. The rebrand rolled out on 15 September 2021, as well as RTL Crime, RTL Living and RTL Passion.
Station logos
-
Logo of RTL plus (1984–1987) -
Logo of RTL plus (1987–1992) -
Logo of RTL Television (30 October 1992 – 1999) -
Logo of RTL (31 August 2008 – 28 August 2014) -
Logo of RTL (28 August 2014 – 31 August 2017) -
Logo of RTL (1 September 2017 – 14 September 2021) -
Logo of RTL (since 15 September 2021) -
Logo of RTL HD (since 15 September 2021)
Germany
| January | February | March | April | May | June | July | August | September | October | November | December | Annual average | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1985 | – | – | – | – | – | – | – | – | – | – | – | – | 0.4% |
| 1986 | – | – | – | – | – | – | – | – | – | – | – | – |  0.7% |
| 1987 | – | – | – | – | – | – | – | – | – | – | – | – | 1.2% |
| 1988 | – | – | – | – | – | – | – | – | – | – | – | – | 4.1% |
| 1989 | – | – | – | – | – | – | – | – | – | – | – | – | 10.0% |
| 1990[3] | – | – | – | – | – | – | – | – | – | – | – | – | 11.5% |
| 1991[4] | – | – | – | – | – | – | – | – | – | – | – | – | 14.4% |
| 1992[5] | – | – | – | – | – | – | – | – | – | – | – | – | 16.7% |
| 1993[6] | – | – | – | – | – | – | – | – | – | – | – | – | 18.9% |
| 1994[7] | – | – | – | – | – | – | – | – | – | – | – | – |  17.5% |
| 1995[8] | – | – | – | – | – | – | – | – | – | – | – | – | 17.6% |
| 1996[9] | 16.6% | 16.6% | 18.2% | 18.6% | 18.1% | 15.5% | 15.6% | 16.7% | 17.2% | 16.7% | 17.4% | 16.5% | 17.0% |
| 1997[10] | 15.9% | 16.0% | 16.4% | 17.8% | 17.0% | 15.9% | 14.8% | 14.7% | 16.9% | 16.9% | 15.7% | 14.9% | 16.1% |
| 1998[11] | 14.2% | 14.2% | 16.2% | 16.2% | 15.6% | 13.8% | 14.4% | 15.7% | 16.3% | 15.1% | 15.2% | 14.6% | 15.1% |
| 1999[12] | 13.6% | 13.9% | 15.0% | 15.8% | 15.9% | 15.3% | 14.9% | 15.3% | 15.5% | 15.4% | 14.3% | 13.6% | 14.8% |
| 2000[13] | 14.0% | 14.0% | 13.8% | 14.3% | 14.4% | 13.7% | 14.0% | 14.2% | 14.0% | 14.6% | 15.1% | 14.7% | 14.3% |
| 2001[14] | 14.3% | 13.4% | 15.3% | 15.9% | 16.9% | 13.6% | 14.3% | 13.4% | 15.5% | 15.4% | 14.6% | 14.5% | 14.8% |
| 2002[15] | 15.0% | 13.2% | 14.9% | 16.1% | 15.2% | 12.6% | 14.5% | 13.2% | 15.4% | 15.5% | 15.2% | 14.4% | 14.6% |
| 2003[16] | 15.8% | 15.7% | 16.0% | 15.3% | 15.5% | 14.3% | 13.7% | 13.5% | 15.5% | 14.9% | 13.9% | 13.8% | 14.9% |
| 2004[17] | 15.2% | 13.8% | 13.9% | 14.1% | 14.5% | 12.2% | 13.1% | 12.3% | 14.5% | 14.4% | 14.0% | 12.8% | 13.8% |
| 2005[18] | 13.1% | 12.5% | 12.9% | 13.6% | 14.1% | 13.1% | 12.7% | 12.3% | 14.0% | 13.5% | 13.5% | 12.9% | 13.2% |
| 2006[19] | 13.0% | 12.3% | 13.4% | 12.8% | 13.7% | 12.8% | 12.1% | 12.7% | 13.0% | 13.1% | 12.6% | 11.9% | 12.8% |
| 2007[20] | 12.6% | 12.0% | 12.6% | 12.8% | 12.9% | 12.8% | 12.4% | 11.8% | 13.1% | 12.9% | 12.1% | 11.1% | 12.4% |
| 2008[21] | 11.8% | 11.5% | 11.7% | 12.5% | 12.4% | 9.8% | 11.6% | 10.5% | 12.5% | 12.1% | 12.9% | 11.5% | 11.7% |
| 2009[22] | 12.6% | 11.8% | 12.4% | 12.8% | 12.4% | 11.6% | 11.4% | 10.9% | 13.3% | 13.5% | 14.0% | 12.9% | 12.5% |
| 2010[23] | 12.7% | 12.7% | 13.7% | 14.0% | 13.6% | 12.7% | 12.5% | 12.8% | 14.5% | 14.8% | 15.3% | 13.6% | 13.6% |
| 2011[24] | 15.2% | 14.1% | 13.7% | 14.6% | 14.9% | 12.5% | 13.3% | 13.2% | 14.8% | 14.6% | 14.3% | 13.3% | 14.1% |
| 2012[25] | 14.1% | 13.1% | 13.4% | 12.7% | 11.9% | 10.6% | 11.5% | 10.5% | 12.7% | 12.3% | 12.7% | 10.8% | 12.3% |
| 2013[26] | 13.1% | 11.3% | 11.2% | 12.1% | 11.4% | 10.8% | 10.9% | 10.4% | 10.7% | 11.7% | 11.5% | 10.3% | 11.3% |
| 2014[27] | 12.8% | 10.4% | 10.6% | 10.6% | 10.6% | 8.4% | 9.0% | 9.0% | 10.0% | 11.5% | 10.7% | 9.5% | 10.3% |
| 2015[28] | 11.3% | 9.6% | 9.8% | 9.9% | 9.9% | 9.7% | 9.2% | 9.0% | 10.6% | 10.6% | 10.1% | 9.1% | 9.9% |
| 2016[29] | 11.7% | 10.0% | 9.6% | 10.0% | 9.8% | 8.3% | 9.0% | 8.3% | 10.1% | 10.4% | 10.0% | 9.2% | 9.7% |
| 2017[30] | 11.0% | 8.8% | 9.3% | 9.4% | 9.5% | 9.0% | 8.5% | 8.5% | 9.0% | 9.4% | 9.0% | 8.1% | 9.2% |
| 2018[31] | 9.7% | 8.4% | 8.5% | 8.6% | 8.3% | 7.5% | 7.8% |
The average age of the viewers is 48.9 years (as of 2016).[32]
References
- ^ Audience shares 1988: RTL 4.1% and SAT.1 5.6%, see Marktanteile der Fernsehsender at Fernsehen in Deutschland (de)
- ^ Roxborough, Scott (1 February 2012). "Disney Signs Multi-Year Package Deal With Germany's RTL". The Hollywood Reporter. Retrieved 10 February 2013.
- ^ "KEK/Zuschaueranteile 1990" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1991" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1992" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1993" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1994" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1995" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1996" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1997" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1998" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 1999" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2000" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2001" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2002" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2003" (PDF). kek-online.de. Archived from the original (PDF) on 11 August 2017. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2004" (PDF). kek-online.de. Archived from the original (PDF) on 11 August 2017. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2005" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2006" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2007" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2008" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2009" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2010" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2011" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2012" (PDF). kek-online.de. Archived from the original (PDF) on 11 August 2017. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2013" (PDF). kek-online.de. Archived from the original (PDF) on 4 March 2016. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2014" (PDF). kek-online.de. Archived from the original (PDF) on 7 February 2016. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2015" (PDF). kek-online.de. Archived from the original (PDF) on 17 May 2017. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Archived from the original (PDF) on 28 February 2016. Retrieved 30 May 2017.
- ^ "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Archived from the original (PDF) on 17 November 2017. Retrieved 5 December 2017.
- ^ "KEK/Zuschaueranteile 2018" (PDF). kek-online.de. Archived from the original (PDF) on 25 August 2018. Retrieved 28 August 2018.
- ^ Mantel, Uwe (14 March 2017). "Langzeit-Entwicklung des TV-Markts: Wie die Sender gealtert sind – und wer sich dagegen stemmt". dwdl.de. Retrieved 3 November 2017.
External links
- Official website (in German)
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